California hands you a list of people to delete. Every 45 days.

Miss one and the fine is $200 per person, per day. We run the whole cycle for you: the matching, the filing, and the records that prove it was done.

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$200

the fine for each person you miss, every day

$110,490

the largest fine so far, and it was only for late paperwork

Does this apply to you?

The state will not tell you. You are expected to work it out yourself, and companies have been fined for getting it wrong.

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The law covers you if any of these are true.

You are registered as a data broker in California

The 45 day clock is already running.

You buy or sell data about people who never dealt with you directly

Bought lists, appended records, enrichment files, scraped sources.

You work in lead generation, people search, B2B contact data or marketing data

Regulators have named these industries, including mortgage, insurance, solar and home services.

What we handle

We build each engagement around how your company already works. Some clients hand us the whole cycle. Others keep parts of it in house and use us for the rest. We agree what we take on before anything starts.

✓Turn your customer records into the coded format the state uses. Most companies that try this alone get it wrong.
✓Compare those codes against the state's list and tell you which of your records match, row by row.
✓Write the response file in the format the state requires.
✓Track your deadlines and tell you before one arrives.
✓Keep the list of people who must stay deleted, and check every new file you buy against it.
✓Keep the records that prove what you did. Independent audits start in January 2028.

Whatever the split, every 45 days you get a list of who to delete, the response file ready to send, and a record of what was done and when.

Common questions

We find exactly which of your records the state has asked about, down to the row number, and hand you that list. We file the response with the state and keep the records that prove it was done. Most clients run the deletion inside their own systems from that list. If you would rather we took more of it on, we scope that with you.

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Tell us about your company. We will come back with what your next cycle involves and what it would cost.

We reply within one business day with what your next cycle looks like. No obligation.